2016年9月18日星期日

Air Compressor industry quietly changing the pattern

2016 has been the past nine months, the compressor market by the energy-saving machine caused growth to pick up moderately, as a trickle, silent moistens many Screw Air Compressor   manufacturers, distributors. However, beneath this calm surface of the water is simmering, gaps have arisen. In many cases, competing forces tend to be more thrilling than the battlefield, perhaps not yet a positive match in the outcome of the outcome already doomed.

Today, the compressor industry competition has been a mere one or two products, one or two stage technology can change the fate of the enterprise. Not successful strategic, tactical and then wonderful vain. For example, Bose and Ningbo Zhejiang jungle, as the domestic compressor industry two business models in recent years, regardless of acquisitions, joint ventures, or develop new business, their action is frequently as a means of integration of resources, products, technology of outside pattern to win, easily outpacing many small and medium enterprises in order to drip and trying to profit on the costs, marketing, channels and other tactics get little achievements and become the industry leader.

Prior to 2015, if that is some business with a keen sense of smell and flexible market policy, the use of the permanent conversion, two-stage compression energy market products grabbed the pot of gold. Then, after 2015, the permanent conversion and two-stage compression equipment to become the industry standard, under the technical difference was not significant, high and low prices weak, the cost naturally become the focus of each compressor manufacturer competition.

Previously, suppliers of raw materials can be treated just compressor manufacturing small businesses and large enterprises, the whole market because of strong demand, a difference of only purchases size. Now, with the economic downturn, the market freeze, the price down, profits, and many suppliers rather than risk risky small enterprises, it is better to lower the price to win these large scale, strength, and more purchases large companies, thereby reducing their risk control costs. So, some of the major manufacturers of centralized procurement costs will be lower than that of small businesses, thus, it is easier in the formation of the sales price advantage in the market. Those small and medium enterprises compressor, in the case of research and innovation, channel control, prices and costs are at a disadvantage, and sales of natural greatly affected; reduced sales turn again to influence the procurement and production costs. Over time a vicious cycle, it is inevitable to make way for SMEs farther difficult.

In the long term, this shift in the situation if allowed to continue, will form a new wave of wave swept the country - with a merger, acquisition, the merits of the complementary advantages of scale and market share accounted for differentiation - and this the true meaning of change, is the pattern of strategic transformation began.

Natural selection, survival of the fittest! But the fittest are not born, but after a brutal market environment Selection and elimination of results. Air Compressor  business in order to stay in this industry and get a place with a hard cover tactical laziness strategic, has not necessarily useful, more should be to seriously consider how the layout of the future.

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